Words by Victoria Hill
It was a great pleasure to be invited to the exclusive launch event of the luxury International brand LOVICCI. The evening was held in London at the stunning SWAROVSKI CRYSTALIZED LOUNGE, in Mayfair. Both showing great similarities as the stationery and the venue went hand in hand in luxury, elegance style and sophistication.
All the guests were greeted with delicious canapés and the champagne was flowing from sponsors Blenheim Palace, (the birthplace of Sir Winston Churchill).
The presentation of the preview was beautifully showcased. The stationery sparkled as it was laid out in glass cabinets with crystals sprinkled around them.
The high-end stationery includes accessories with small leather goods and gift-wrap, with materials sourced from Europe’s fashion capitals, paper from Italy, crystals from SWAROVSKI Austria and ribbon from France, and everything is designed and made in Great Britain.
Some of my favorite pieces were gift bags shaped like satchel bags in mint greens and browns, black and white selections of embossed gift tags with rose detailing with crystals on, black and white enveloped with crystals, cake boxes and gift boxes.